Horse of the Year Show 2026
Horse of the Year Show 2026 has now taken place. We staff this show each year. Talk to us about the next edition, or see what is coming up.
The equestrian season finale, combining championship showjumping and showing classes with a substantial retail village of tack, country clothing, equine feed and lifestyle brands.
Isabella Mgmt supplies exhibition hosts, stand staff and brand ambassadors for Horse of the Year Show at NEC Birmingham, running 7–11 October 2026.
On a busy floor every stand competes for the same footfall. A host who can open a conversation and qualify a visitor is the difference between a stand that looks busy and one that fills a lead sheet.
Our stand teams are briefed on your product before the doors open, so they qualify visitors rather than hand out literature. We cover the full run or single days, and can supply multilingual hosts where the floor is international.
Dates
7–11 October 2026
Venue
NEC Birmingham
Duration
5 days
We supply
Exhibition hosts, brand ambassadors and stand teams, by the day or the full run
Staffing this show
We staff stands at NEC Birmingham across the year — see exhibition staff at the NEC Birmingham. The roles, rates and how a booking runs are set out on our exhibition staffing page, and Horse of the Year Show sits in the wider UK exhibition calendar alongside the rest of the autumn programme.
Dates should always be checked against the organiser's latest information before making final travel or staffing arrangements.